Last October, Apple officially announced the 3rd generation AirPods after many leaks and rumours. They’re the company’s newest earbuds that follow the path of -maybe- the most popular earbuds of recent years, but by all accounts, their sales aren’t living up to the company’s expectations.
This is now conveyed by famous Apple analyst and expert Ming-Chi Kuo, who says that the AirPods 3 are part of a “failed product segmentation strategy for Apple”. Demand for Apple’s latest headphones appears to be much weaker than demand for the AirPods 2, and as a result Apple appears to have cut orders from its suppliers by 30% .
This information, according to Kuo, is for Q2 and Q3 of 2022, from about April to September. Incidentally, it looks like Apple will immediately recall the AirPods Pro as soon as it announces the AirPods Pro 2, sometime in the 2nd half of 2022, to avoid “repeating the same mistake”.
AirPods 2 remained on store shelves during the launch of AirPods 3 and probably played a huge role in sales of the new headphones, since the second-generation AirPods are much cheaper.