Instagram has finally extended the availablity of Instagram Reels to more global markets, including India. What is Instagram Reels, you may ask? Well, Instagram Reels is Facebook’s answer to TikTok, a short video app. Now that we have access to Reels, let’s discuss everything you want to know about Instagram’s foray into the short video space.

In this article, we’ll walk you through how to get started with Instagram Reels, plus learn about Reels content and create Reels to share with your followers.

What are Instagram Reels

Are you an Instagram influencer? If your answer is yes, Instagram Reels is just for you.

Three short, crisp and entertaining words explain Reels. If you like watching short, crisp and entertaining videos of your favorite “social media celebrity”, then Reels is the place for you. Apart from watching, you can also create your own videos, add effects, filters, music from a huge library of songs on Instagram, among others. That’s what it’s about.

If I still have to describe Instagram Reels in one sentence, Instagram Reels is to TikTok what Instagram Stories is to Snapchat.

Instagram Reels is also Facebook and Instagram’s attempt to challenge TikTok’s legacy and dominance in the short video space. Facebook continues to feel threatened by the way TikTok has become one of the most popular non-gaming apps in the world in such a short time. Whatever Reels exist for, let’s see how you can get started with it.

Getting started with Instagram Reels involves a two-step approach: content creation and content consumption

How to Discover and Watch Instagram Reels

Many people struggle to find ways to watch Instagram Reels in the first place. This article will allow you to discover Reels, in addition to several ways to interact with it. Getting started with Reels is quite simple.

Make sure your Instagram app is up to date. Android and iOS users can access Google Play and App Store respectively. Check if your Instagram app has received an update. Even if you haven’t received an update, you should still see Reels. Keeping the app up to date is good practice, to start with.

Related : How to Find and Create Live Videos on TikTok

Now that you’re ready, go to Instagram. There are several ways to find coils. First, the Explore tab. You can access the Explore tab by tapping on the “Search” option at the bottom of your Instagram app. Remember that you don’t have to search for anything. Just tap the magnifying glass icon at the bottom.

Instagram Reels tab

The first video you see in the Explore tab is Reels. You will also find a small watermark for ‘Reels’ in the lower left corner of the video. That’s how you know you’re watching Reels. Once you tap on the video, you will be taken to a whole new world of Instagram Reels. All you have to do is swipe up to watch more reels.

Another way to discover Reels is through a profile page. Along with posts, IGTV videos, and Instagram posts you’re tagged in, Instagram has added a dedicated “Reels” tab for profiles. You can access the profile of your favorite creators and tap on the new “Reels” tab to discover their Reels.
Unlike Stories, Reels won’t disappear after 24 hours of creation and they have a permanent place in your Reels tab unless you specifically choose to delete them.

How to create with Instagram Reels

Are you looking to post on Instagram Reels? Believe me, it’s a pretty simple process. All you have to do is tap the camera icon. Then find out and select Reels at the bottom. You will come across a page that says “Create with Reels”. Record and edit short videos and share them on Explore, where anyone can discover them. Sounds simple enough, right?

Create with Instagram Reels

Now tap on the “Get Started” option at the bottom. But before you start, remember that anyone can create reels using your original audio if your account is public. Therefore, be sure of what you are getting yourself into. If you are privacy conscious, make sure the Instagram profile is set to “Private” in the settings.

Once you tap “Get Started,” you’ll be taken directly to Instagram’s camera viewfinder. There you can switch between the front and rear camera, depending on what you want to record in your short video. On the left side, you will find different options to edit your video. First, tap the record button at the bottom. Once you are done recording a video, you can still edit it as you wish.

Related : 5 brilliant promotional tips to attract new customers

Instagram Reels Timer

On the left side, you can add music to your videos, select the speed, set the timer up to 5 seconds, among others. You can also add several effects and filters to your videos before publishing them as Reels.

Once you’ve created a reel, the next task is to share it with your followers. Similar to IGTV posts and videos, you can add caption and hashtags to Instagram reels. You can also tick the option if you want to share your Reel to power. Interestingly enough, Instagram also gives creators the option to set a custom thumbnail cover on their reel.

Share Instagram Reels

You can publish your Reels to other apps. Similarly, you can also copy a link to your Reel or share it with your friends via DM. You can archive and edit your Reels and enable/disable comments for each Reel.

Ways to interact with Instagram Reels

There are several ways to interact with Instagram Reels. You can click “Like” and leave a comment on Reels. You can share your favorite Reels with your friends via DM. Moreover, you can also post reels to your Instagram story. Other than that, you can always hide and report the reels you don’t like. Similar to posts and videos, reels generate a public URL. You can also “Save” and add reels to your favorites.

Instagram reel video

At the bottom of Reels, you will find some details such as the songs or audios they use, in addition to the number of likes and comments. Instagram uses artificial intelligence (AI) to better understand your interests. The more you interact with Reels in the form of likes and comments, the better it is at recommending videos you might want to watch.

What if I don’t see Instagram Reels?

There are several reasons why you may not be able to find Reels in your Instagram. First of all, Instagram Reels is currently not available to everyone.

As of this writing, Instagram Reels is limited to certain regions, including India, Brazil, France, and Germany. If you’re in an area where Instagram hasn’t launched Reels yet, you won’t be able to access Reels.

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